Dutch bicycle advocacy ads, in contrast, feature barefoot couples making out on a (single) bike, helmetless children on bikes, business suits and dresses on bikes blasting through motor traffic, Saddam Hussein in prison dreaming of riding a bike and shooting George Bush, and the addictive/pathetic qualities of drivers and driving, such as of the obese oaf who responds “auto” to Rorschach blots of genitalia and bikes alike, as well as the possibility of a car bomb taking you out. “Bicyclists live longer.”